Ready, Funded, Go
Stop Planning. Start Earning.
Your income is falling off a cliff, your team's already stretched. Your board keeps asking "what's the plan?" and making suggestions and you know you need to diversify income. You just don't have the capacity to figure out how, let alone deliver something that works.
In three months you could have a clear action plan. The team onboard. A new income stream. One that suits your organisation, has the best chance of success and is deliverable.
In six months you can transform your organisation. Your new income stream has been identified, developed and launched. You have the tools, systems and processes to deliver. Your team have the skills to continue to make progress. You are set for organisational sustainability.
This isn't about handing you another strategy document that sits in a drawer. It's collaboration to create a clear plan that fits your organisation and is realistic for you to implement – with the option of further hands-on support to get you up and running.
I work where strategy and implementation meet. Creating income diversification packages you can run with. Previously, I've:
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Built a visitor attraction that generated £210,000 in its first year.
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Secured a £260,000 National Lottery grant.
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Launched a weddings business that made £35,000 in year two
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Created a preloved bookshop that built community and made £17,000 in its first year.
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Managed an events programme which raised £9,000
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Developed a successful corporate partnership initiative.
After, twenty years experience working with a wide variety of charities, both big and small, I know how to identify the right income stream for your organisation, get your board and team aligned, and build something that actually works and is sustainable into the long term. I work across the sector, but I love women's organisations, health charities and membership based organisations.
Who is this for?
Established charities with an income between £150k-£1m who need to diversify but don't have the internal capacity to do it.
Are you ready to be funded?
Let's talk!
Get in touch to book a free 30-minute discovery call and explore whether we’re a good fit.

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Ready...
Our collaboration: Your results
Strategy & Launch Plan
3 months | £8,000
A board-approved income generation plan with a detailed delivery map for one new income stream. Ready for your team to implement or for you to bring in specialist delivery support. Corporate partnerships, trusts and foundations, individual giving, community fundraising, trading income and more will be considered as potential fits for your organisation.
Month 1: Discovery & Planning
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Deep dive into your organisation: people, culture, current income, capacity
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Review what's working, what's not, where the opportunities are
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Research into funders, partners, and market landscape
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Facilitated working session with key stakeholders (trustees, staff, volunteers, service users) to test ideas and build buy-in
Month 2: Strategy Development
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Written report with an evidence-based approach
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Detailed breakdown for one priority income stream
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Financial projections and resource requirements
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Risk assessment and how to manage it
Month 3: Launch Planning
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Step-by-step implementation roadmap
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Board presentation to secure sign-off and budget


Funded, Go...
Optional add-on: Kick-Start Implementation
Month 4 - 6 | £9,500
Hands-on support to launch the first phase, get momentum going and embed changes within the team ensuring future sustainability of delivery.
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Bespoke training and support for your team to ensure successful delivery and embed the approach
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Creation of a full suite of bespoke, editable resources that your team needs for delivery
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Systems and processes which save you time and complement existing work
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Launch the first activities (write the first grant application, pitch to first corporates, run the pilot event – whatever the plan requires)
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Troubleshooting and coaching as you hit early obstacles
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Review session to assess progress and set next targets
I create the systems, tools and build your team's confidence and capability so the income stream doesn't collapse when I leave.
How this works:
I am collaborative. I will work with your team, ensuring that they have the tools, resources, systems and processes in place to deliver. I use a facilitatory approach to ensure your team drives this work.
This means that to work with me you will need:
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CEO buy-in and fortnightly check-ins with me
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One trustee board session in Month 3 (and additional if needed)
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Two whole-team meetings: one in Month 1, one in Month 3 or 4
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Staff time to engage with the work – this only succeeds if your team's involved
My guarantee
If at the end of Month 1 you don't believe this is right for your organisation, we'll part ways and I'll refund 50% of the fee. I'm confident in what I do, and you shouldn't pay for something that isn't working.
Why this works
Without a clear plan, you'll waste far more time, energy and resources on initiatives that don't work, and opportunities you miss entirely.
This offers a quick approach to sustainable income that suits your organisation.
If you bring me in to kick-start implementation, you're getting expert capacity at the point where most plans stall. That extra support often means the difference between a plan that sits on a shelf and income that actually lands in your bank account.
What happens next
If this sounds right for your organisation, let's have a 30-minute call to discuss whether we're a good fit, or join the upcoming info event...
I've got twenty years' experience in charity income generation including business development, fundraising, events, volunteering programmes, community fundraising, grant writing, marketing, retail, catering, corporate partnerships, and individual giving. I have an MBA focused on the charity sector and I'm a qualified trainer and facilitator.
But what matters more than my CV is whether I'm the right fit for your organisation. I look forward to meeting you.




