Ready, Funded, Go
Stop Planning. Start Earning.
Your income is falling off a cliff, your team's already stretched. Your board keeps asking "what's the plan?" and making suggestions and you know you need to diversify income. You just don't have the capacity to figure out how, let alone deliver something that works.
I've:
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Built a visitor attraction that generated £210,000 in its first year.
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Secured a £260,000 National Lottery grant.
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Launched a weddings business that made £35,000 in year two
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Created a preloved bookshop that built community and made £17,000 in its first year.
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Managed an events programme which raised £9,000
After, twenty years experience working with a wide variety of charities, both big and small, I know how to identify the right income stream for your organisation, get your board and team aligned, and build something that actually works and is sustainable into the long term.
This isn't about handing you another strategy document that sits in a drawer. It's about creating a clear plan you can implement – with the option of hands-on support to get you started. I work where strategy and implementation meet.
In six months you will transform your organisation, have a new income stream that is sustainable for your team to deliver and brings organisational sustainability into the long term.
Who is this for? established charities with an income between £150k-£1m who need to diversify but don't have the internal capacity to do it.
I work across the sector, but I love women's organisations, health charities and membership based organisations.
Ready...
Our collaboration: Your results
Strategy & Launch Plan
3 months | £8,000
A board-approved income generation plan with a detailed delivery map for one new income stream. Ready for your team to implement or for you to bring in specialist delivery support.
Month 1: Discovery & Planning
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Deep dive into your organisation: people, culture, current income, capacity
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Review what's working, what's not, where the opportunities are
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Research into funders, partners, and market landscape
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Facilitated working session with key stakeholders (trustees, staff, volunteers, service users) to test ideas and build buy-in
Month 2: Strategy Development
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Written report with an evidence-based approach
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Detailed breakdown for one priority income stream: corporate partnerships, trusts and foundations, individual giving, community fundraising, trading income – whichever fits your organisation
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Financial projections and resource requirements
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Risk assessment and how to manage it
Month 3: Launch Planning
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Step-by-step implementation roadmap
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Board presentation to secure sign-off and budget
Funded, Go...
Optional add-on: Kick-Start Implementation
Month 4 - 6 | £9,500
Hands-on support to launch the first phase, get momentum going and embed changes within the team ensuring future sustainability of delivery.
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Bespoke training and support for your team to ensure successful delivery and embed the approach
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Creation of a full suite of bespoke, editable resources that your team needs for delivery
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Systems and processes which save you time and complement existing work
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Launch the first activities (write the first grant application, pitch to first corporates, run the pilot event – whatever the plan requires)
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Troubleshooting and coaching as you hit early obstacles
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Review session to assess progress and set next targets
This isn't me doing everything for you. It's building your team's confidence and capability so the income stream doesn't collapse when I leave.
How this works:
I am collaborative. I will work with your team, ensuring that they have the tools, resources, systems and processes in place to deliver. I use a facilitatory approach to ensure your team drives this work.
This means that to work with me you will need:
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CEO buy-in and fortnightly check-ins with me
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One trustee board session in Month 3 (and additional if needed)
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Two whole-team meetings: one in Month 1, one in Month 3 or 4
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Staff time to engage with the work – this only succeeds if your team's involved
My guarantee
If at the end of Month 1 you don't believe this is right for your organisation, we'll part ways and I'll refund 50% of the fee. I'm confident in what I do, and you shouldn't pay for something that isn't working.
Why this works
Without a clear plan, you'll waste far more time, energy and resources on initiatives that don't work, and opportunities you miss entirely.
This offers a quick approach to sustainable income that suits your organisation.
If you bring me in to kick-start implementation, you're getting expert capacity at the point where most plans stall. That extra support often means the difference between a plan that sits on a shelf and income that actually lands in your bank account.
What happens next
If this sounds right for your organisation, let's have a 30-minute call to discuss whether we're a good fit.
I've got twenty years' experience in charity income generation including business development, fundraising, events, volunteering programmes, community fundraising, grant writing, marketing, retail, catering, corporate partnerships, and individual giving. I have an MBA focused on the charity sector and I'm a qualified trainer and facilitator.
But what matters more than my CV is whether I'm the right fit for your organisation. I look forward to meeting you.